2009 December | Cat Supplies

Successfully Promote Accounting or CPA Websites by Distributing Press Releases

No matter the size, all accounting companies profit from publicity and one powerful way to achieve this is by composing a press release.

Companies with tax and CPA websites have even more to gain from the adept use of these instruments.

Most accounting firms that practice this approach are dabblers at best, practicing press releases to announce significant occurrences like new service offerings and significant changes to the staff or firm. Press releases, however, can and ought be taken advantage of to announce any and all of your practices notable events and changes. There is a specific format and journalistic style that must be used, but I won’t bore you with the details. You can Google them up easily when the time comes, but it’s vital that you observe these standards or your press releases won’t be released over the wires.

There are two huge advantages to putting marketing resources into this strategy. It publicizes your firm, your brand, and your services on the one hand, and on the other it’s cheap.

There are three different ways that taking advantage of press releases can help you promote your website and your practice:

Lure Links to Your Site

First, a press release has the potential to generate quality back links when it is distributed via Internet news wire distribution services such as BusinessWire.com or PRWeb.com, both of which have high page rankings. And if the press release is picked up by Google news, Yahoo news and other media outlets it could generate a lot of publicity and drive a huge amount of traffic to your website.

Search Rankings

Another wonderful benefit of using Press Releases is that the links they bring in can help you in the search engines. Search engines, especially Google, use links to determine a sites importance, or “ranking”. The better your site is ranked the better your position in the search engines willl be. There is no way I can overstate the effect that a good search engine ranking will have on your traffic.

Exposure for Your Brand

Finally, your firm’s brand recognition stands to benefit. For this to work you’ll need to be persistent and make press release distribution a regular part of your marketing efforts over time. As time goes by repeated exposure to your brand will benefit your firm. The more exposure people have to it the more inclined they’ll be to trust it.

Exploit optimization techniques.

A huge advantage to releasing press releases online is that once released they stay posted pretty much permanently. To get the maximum benefit from this posting you need to optimize it in such a way that the search engines will understand and follow it. In this day and age people search for businesses online, and this includes journalists. Each time you post a press release the chances of a reporter finding and using one of your posts improves.

Whenever a press release is formatted and distributed correctly, the potential exists to be seen by a vast internet audience. A lot of practices know almost nothing about this technique. These companies are at a sizable disadvantage in marketing both their practices and their accounting or CPA websites.